Topics of Twitter

Twitter is another leading social media platform as many of us already know. Our very own President of the United States loves to use Twitter every day for his “recreational purposes”. With that being the favorite media outlet for the President, it gained popularity as many Americans wanted to see what he was going to “tweet” next.

It’s a form of media to say whatever you want to say while organizing your posts. Twitter is also known for its “meme” creations, which are humorous pictures, videos or texts that are carried along from one person to another.

Nextdoor and Twitter are similar in regards to their timelines. Both of the social media mediums’ timelines are organized in chronological fashion. Businesses are able to post their ads and the consumers will be able to see them at their nearest convenience.

Nextdoor’s user platform is much more private than Twitter, which could have a good or bad outcome in marketing compared to Twitter. Marketing on Twitter can easily be accessed by anyone at anytime, whereas with Nextdoor only the members in your neighborhood are given access to see your posts. But, if you’re a small local bakery that’s just focused on making an impact locally rather than internationally, then Nextdoor is definitely your way to go. Twitter is a great realm of marketing for any type of business which is part of the reason of its many successes.

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Focused on Facebook

Facebook is one of the leading social media platforms out right now. They have been out for some time now and have been dominating their sector. As they continue to grow in users, their features and capabilities continue to expand as well. It has multi-use purposes from seeing what your friends are doing or thinking about to marketing your business. The possibilities are endless.

Nextdoor is aiming to become as large and widespread as Facebook. Facebook and Nextdoor both are shooting for the same goal, which is to help their users. Facebook has features to which you can have make groups with different types of people, whereas Nextdoor is solely based off the grouping factor. With Nextdoor, members are grouped with their neighbors based off their geographical location for their social feed. Facebook groups are usually made to just sell items, announce events, and things of that nature which is pretty much the base of what makes up Nextdoor. 

I suggest that you check out Facebook for yourself here: http://www.facebook.com

Nextdoor Wants a Big Family

Nextdoor’s target audience are those that use social media to better their lives. Those that live in small to large neighborhoods and want to be able to get to know their neighbors without having to go door to door. The geographical aspect of Nextdoor makes it easy for small businesses to market their company to their surrounding prospective customers.

Nextdoor’s strategy relied on how unaware residents of different neighborhoods are of each other. Many residents aren’t familiar with their neighborhood or neighbors. Over a quarter of Americans report that they don’t feel that they have a connection with their neighborhoods. Being that we’re in a very digital era, Nextdoor made it possible for people to interact and become familiar with their residents without having to leave their homes.

If you’re reading this, then you’re most likely interested in trying Nextdoor, take a look at their site here: http://www.nextdoor.com

 

The Look of Nextdoor

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Nextdoor is very user-friendly app. Upon account creation, you’ll be asked about your address which will be used to verify your account. So if you don’t have an address, then you can’t get an account to say the least and only real names can be used when signing up. Which can’t be said about the signup process for many other social media platform like Facebook and Twitter.

Nextdoor groups the residents of the same neighborhood together on their site so that only those members will be able to interact with each other. But as of recently, the company added Nearby Neighborhood as a feature for users to get in contact and see what is going on with nearby neighborhoods.

It can be accessed through the computer or mobile phone app. You can also sign up for their email and text messaging list that will alert you when ever anyone posts a message. A map of your neighbors is on the site for further review. You’ll be able to see where each of your neighbors live if they are signed up with Nextdoor. The neighborhood must have over 100 homes but at least 9 members for it to be used or identified with the database.  On average, there are 750 members per community/neighborhood. Residents of the neighborhood can verify each other’s address in the process if needed and they can also keep track of the postings for Nextdoor.

The platform’s value expanded when local police departments were able to use the app to help the community. In the beginning, the app was just used for the residents to post about crimes. Now, the police can use the app to post about crime and give alerts when needed at any time.To the consumers, it should make the app seem like something that can be trusted among the masses.

Nextdoor and Gartner’s Hype

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Gartner’s Hype Cycle provide graphical timelines of growth of technologies and applications, in which their importance holds to identifying and solving business problems. The Hype Cycle is very beneficial in finding out where a company stands in their journey to success. It has a total of 5 phases that are used to identify where a company is on the slope; Technology Trigger, Trough of Disillusionment, Slope of Enlightenment, and Plateau of Productivity.

So where does the Hype Cycle put Nextdoor after my observation? Nextdoor has been moving steadily along the slope. I believe that Nextdoor is in the Slope of Enlightenment phase due to the fact that recently they have made changes to stop their “racial profiling” problems. Users of the site were reporting of “suspicious” people in their neighborhoods solely based on the color of their skin. Many of the descriptions in the reports were insufficient and they simply read “African-American, Black, or scary sketchy”. There isn’t much you can do with that information if you are trying to spot crime.

Nextdoor CEO reacted to those types of post by building a new interface to create incident reports. The interface is more complex and less user-friendly which makes it more difficult to just be able to report illegitimate incident reports. To do this, they used the local law enforcement in Oakland, California to come up with a more intrinsic follow-up questions for users to answer to complete their online incident reports efficiently.

Margaret Rhodes stated in her article that, “If a caller says “a dark-skinned man is breaking into a car,” the 911 operator asks for elaboration: “OK, what else can you describe?” This type of exchange is what Tolia and his team have baked into Nextdoor’s new interface.”

Their presence has reached many different media outlets. Dr. Phil featured the social platform on his show.

The segment from the show can be seen here: https://www.youtube.com/watch?v=gQOjc_Stm2E

On the show, Nextdoor’s CEO, Nirav Tolia, can be seen explaining the reasons that everyone should connect by signing up and using the app. They have also been featured and mentioned on CNN, New York Times Magazine, and The Wall Street Journal.

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