Nextdoor’s target audience are those that use social media to better their lives. Those that live in small to large neighborhoods and want to be able to get to know their neighbors without having to go door to door. The geographical aspect of Nextdoor makes it easy for small businesses to market their company to their surrounding prospective customers.
Nextdoor’s strategy relied on how unaware residents of different neighborhoods are of each other. Many residents aren’t familiar with their neighborhood or neighbors. Over a quarter of Americans report that they don’t feel that they have a connection with their neighborhoods. Being that we’re in a very digital era, Nextdoor made it possible for people to interact and become familiar with their residents without having to leave their homes.
If you’re reading this, then you’re most likely interested in trying Nextdoor, take a look at their site here: http://www.nextdoor.com